Market Studies

In addition to knowing your process, product and management and knowing your partners, you must also know your market. If your product is novel, how sure can you be that it will sell at a volume and price sufficient to support your business? If you are entering an established market, do you know its price elasticity and how your business will compete in terms of cost and quality? Are there any geographical considerations?

We suggest also that you peruse the following:

Feasibility Assessment — Market Street Research. " Directions For Decisions."

Starting Your Business — "Careful planning is fundamental to success. The Small Business Planner includes information and resources that will help you at any stage of the business lifecycle."